"Providing QoS for dynamic web workloads is becoming increasingly important in light of the competitive nature of e-commerce. Natural QoS goals include (i) Prioritizing certain classes of transactions; (ii) Guaranteeing mean response time targets for different classes of transactions; (iii) Percentile guarantees, where at most x% of response times are above y; (iv) Lowering overall variability in response times across all classes. Unfortunately, today's database servers, which are a common bottleneck in serving dynamic requests, provide little QoS support. In this talk we will investigate different ways of achieving the above QoS goals for database-driven dynamic web workloads."