Managing the costs and tradeoffs of implementing a rich, service-based
network architecture can be extremely difficult, especially considering
the fact that return on investment can plummet due to unpredictable
overall market conditions. This book empowers you so that you can avoid
taking too much risk for not enough return. It analyzes network-based
services using an innovative new framework based on real options that
links market uncertainty to the choice between distributed and centralized
management structures. I discuss how to benefit from this
uncertainty by leveraging flexibility to optimize profitability. This work
helps you make the right decisions about the architecture of network based
services and explains how these services should be managed so that you'll
be able to gain a strategic advantage in today's marketplace.